Brand Exploration

Message

Brooke Jean aims to normalize NORMAL. By making it unfiltered, honest & messy. She helps them to accept all of themselves—especially the parts they try to hide in the shadows—and in doing so, they are able to see more possibilities and feel more ease. With a blend of energy work, counseling, coaching & facilitation, Brooke guides people to let go of who they think they are, in order to create the life they’ve been waiting for.

Objective

Preliminary brand explorations for Brooke Jean, a licensed therapist, coach, podcast host, speaker, and force of YES. She believes that life ins’t perfect, but it can be UNPERFECTED.

Approach

Present Brooke Jean, the client, three different directions for her initial branding. I was inspired by her energetic attitude towards life, casual character, wittiness, and spectacular confidence.

Keywords

Causal
Clever
Fun