Fall-In Festival

Message

Raise awareness for veterans suffering from PTSD.  

Objective

Create persuasive physical and digital marketing materials along with a website and app to promote a music festival benefit to help raise money for veterans suffering from PTSD. Have a strong eye-catching theme, as well as have a sense of congruency throughout all deliverables. Appeal to veterans, but also appeal to the audience who attend music festivals the most often, millennials.

Approach

The look and feel throughout the designs must appeal to veterans themselves. Therefore, I took inspiration from graffiti spray paint to give hardness to the designs. I also played off of the style of the actual performers to emote the feeling of a music festival. 

Keywords

Contrast
Grunge
Distressed